GMC, which stands for General Motors Corporation
, is an American MNC, which is reputed to be one of the automobile industries front players. This is primarily due to their capacity as the leading producers of automobiles in the world with respect to annual production. They are also second in terms of overall sales. General Motor Corporation
business is spread across the world and is based in over thirty countries with their main headquarters in the city of Detroit in the state of Michigan.
The organization was established in 1908 with a considerable number of acquisitions in the following years such as Oldsmobile, Cadillac and Pontiac, which was formerly known as Oakland. General Motor
proprietor William C. Durant had to give up control of the corporation when he failed to repay a particular sum of money he had initially borrowed against the GM company
During its initial phase, there were various divisions, which sought to capture a particular segment of the market. Every one of GMC
divisions attempted to maintain its own identity through specialized operations with regard to production, design, innovation and research. This is said to have been the main reason behind the successful execution of the company’s strategies in increasing sales around the world. The operations were seen as a hierarchical scheme directed at the consumer who was to graduate through the different Car Models
starting with the Chevrolet and culminating in the purchase of the Cadillac.
At the beginning of the sixties decade General Motors
concentrated on the production and development of cars belonging to the compact and the intermediate categories. It started with the launch of the Chevrolet Corsair, which had a six cylinder engine and continued with the Chevy II and the Pontiac Firebird. The Oldsmobile Cutlass belonged to the class of intermediate cars, which acquired immense popularity during the seventies. The overwhelming response to the cutlass determined GMC
’s design and production strategies for quite sometime to come.
From the beginning of the eighties decade of the twentieth century, GMC
a incorporated the policy of producing cars which were retagged versions of cars which had been able to attract a great number of consumers. This strategy had its advantages as well as disadvantages. This is evident from the fact that while General Motor
initially helps the company capture to a greater share of the market; it also led to the different divisions resorting to unscrupulous practices to get ahead of the other. Consequently, visible similarities can be seen between the GMT360 and later models such as the Chevrolet Trailblazer, the GMC Envoy and the Oldsmobile Bravado.
GMC is still aiming to provide the best cars in all the known automobile segments to retain their customers and reach out to a greater number of prospective consumers as well. Due to the soaring global fuel prices, GMC
is currently concentrating on achieving maximum fuel efficiency and economy in their cars. General Motor Corporation
is simultaneously conducting extensive research and development into hybrid vehicles, which has born fruit in models such as the Saturn Vie Greeline.