Toyota celebrates 50 years of motoring in America. The
Toyota Company was established in the year 1957 in the US and further expanded operations to manufacture vehicles in 1986 through a joint venture with the General Motors at New United Motor Manufacturing, Inc. in Fremont, California. Over years, the key to success for the
Toyota brand is mainly based on the “progress through steady improvement”. According to a recent survey by the Fortune, the Company is awarded as the third best-selling automotive brand and fourth-largest automobile manufacturer in the US. The popular Toyota lineups including the Avalon, Camry, Corolla, Matrix, Sequoia, Sienna, Solara, Tacoma, Tundra, and Lexus RX330 are manufactured in North America. The
Toyota Company will start manufacturing the RAV4 next year in Ontario, Canada.
Totoya’s brand appeal attracts car enthusiasts from all segments.Toyota has won the reputation of making “dependable and quality”
Toyota vehicles ranging from cars to SUVs to trucks when compared to the other popular auto brands like Ford, Honda, Volvo and Chevrolet in the recent times and has acquired a distinct position by developing an efficient and comfortable transportation in the country and abroad.
The Toyota Camry has been the best-selling
Car Model in the United States since its debut 24 years ago and the Lexus LS 430 has been the leading luxury-car brand for seven straight years. The new Tundra that can tow more than 10,000 pounds has outsold full-size trucks numbers manufactured by the Nissan, Ford, GM, and Dodge.
Toyota's sedan lineups have received facelifts in the recent years. The full-sized Avalon sedan is redesigned for 2005, equipped with a powerful and refined engine, a larger and more luxurious interior and several new technologies such as laser-guided cruise control, remote engine starting, etc. Even the
Toyota Corolla came with fresh exterior and interior finishes and fittings. Another popular truck lineup, the Toyota Tacoma came with a complete makeover for 2005, offering more passenger room, cargo space and towing capacity and expanding in trim levels as well.
The Company's long-term strategy focuses on “greener” technology. Sales of the Prius, which runs on a gas-electric hybrid engine, passed 100,000 units in 2006. Complying with the
Environmental Protection Agency's (EPA) rating this hybrid
car model is the most fuel-efficient vehicle on the market. In 2007, Toyota Camry Hybrid, the second hybrid vehicle is launched with newly-developed environmental controls and some exterior modifications.
Today,
Toyota leads the American automobile market with an impressive share of 78 percent
